Mastering Facebook Ads

Take advantage of the number one ad platform for targeting new customers

Are you taking advantage of the number one advertising platform in the world?  If you aren’t on Facebook, then the answer is no.

 

Your primary goal is to get your phone to ring, so you started using AdWords drive traffic to your website to generate these calls.

The problem is AdWords's cost-per-click is expensive and you can only target keywords.

Facebook Ads are so much more affordable as you can target everything you know about your most profitable clients from age, location, occupation (such as travel managers, wedding planners, etc), life events, income, home values, and so much more.

This is what makes Facebook so good, but you must know how to execute correctly, which is exactly what is included in this course.

  • Learn to set up a Facebook for Business account to create and develop your first ad campaign.
  • Take advantage of our free resources for creating ad imagery, without any need for graphic design skills. 
  • Learn how to monitor your campaign in less than 1 hour per week to maximize your investment.

What You'll Learn

Our goal in this course is to teach you how to implement Facebook advertising into your customer acquisition strategy, because Facebook Ads have proven to be the number one ad platform for acquiring new customers inside of the the limousine industry. 

Module 1: Introduction to Facebook Ads

We will introduce you to the campaign options, some basic targeting, and how limousine companies are using Facebook campaigns effectively.

Module 2: The Most Effective Campaign Types

Facebook has multiple campaign options for you choose from. We will walk you through the most valuable campaign types and how to obtain the best conversion rates.

Module 3: Structuring Your Campaign

The structure of your Facebook advertising will be broken down into three components - Campaigns, Ad Sets, and Ads. We will walk through each of them in detail before we start setting up your first ad.

Module 4: Preparing Before You Start to Build

We will show you everything you need before you launch a successful Facebook campaign. It's not much, but there is one critical element to success that most people miss.

Module 5: Designing Your First Ad

Using one of our favorite free tools, you can design a Facebook ad in less than five minutes, as well as graphics for your website & emails.

Module 6: Setting Up Your Facebook Campaign Part 1

We will cover it all from setting up an account and how to log in to starting your campaign set up and creating ad sets. Don't worry--we make it easy with detailed screencasts.

Module 7: Setting Up Your Facebook Campaign Part 2

We are going to walk you through step-by-step how to set up and create your campaigns, ad sets, ad variations, and take a deep dive into targeting options.

Module 8: Campaign Management and Optimization

It doesn't take much time to manage and optimize your campaigns once we show how to identify the right data and where to find it in this module.

This course is currently closed for enrollment. 

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