Action Plan: Targeting Your Most Valuable Prospects
In this Action Plan, you are going to learn how to determine which types of companies or individuals to target for new business by determining which of your existing accounts are most profitable. You will use that list of profitable accounts to find similar businesses or companies and leverage an existing relationship into a meeting.
You will learn:
- How to identify your most valuable clients
- How to use these clients' characteristics to target new prospects
- How to create a strategy for targeting these prospects
- How to leverage one of the most valuable tools available to gain new business meetings