This week, we were inspired by an article Ryan Deiss, wrote describing the thoughts of a typical customer. You see, your customers and clients don't carry an iota of concern about your new service or the size and quality of your fleet.
They care about themselves. They care about how they can maximize their time and their money. If your content isn't addressing these simple facts, you could be disappearing into the sea of words and imagery that your audiences encounter on a daily basis.
Not convinced? Listen as Limo University Founder Bill Faeth narrates "An Open Letter from an Apathetic Customer" by clicking on the video above.
"I didn’t wake up and start looking for you.
You’re an interruption. A distraction, at best, from my momentary boredom.
In fact, at this point the only reason we’re still having this conversation is because I shifted it from you back to me.
I do that a lot.
I like me."