With over 2 billion users engaging with Facebook, the chances for you to communicate with your target audiences on the social platform are varied. From regularly posting to your Facebook page to boosting your posts for greater reach, the opportunities are nearly endless.
One of the most effective ways to speak directly with prospects and leads is through Facebook ads. While 93% of marketers use Facebook advertising, only 42% believe they are receiving adequate returns on their investments.
For this week's Wednesday Drive, Bill Faeth sits down with Daniel Daher - the newest member of the Limo U team - to discuss specific actions you can take to improve the performance of your Facebook ads.
Q: Tell me the number 1 mistake you say people make when running Facebook ads.
A: I would say it starts with the most powerful aspect of Facebook advertising which is in the ability to target who sees your ads. If you aren't spending the majority of your time in that audience...