Using Facebook Ads to Generate Sales-Qualified Leads
It’s interesting to me how many business owners consider themselves sales people. They are typically very confident in their ability to sell me on their service and because of this sales mentality I hear the same statement over and over again from these business owners, “I NEED LEADS!” How many leads? MORE LEADS! So, naturally marketing platforms, such as Facebook, get looked at as purely lead generation tools. Well, if you’re looking for leads then you have come to the right place. Today, I show YOU how to generate sales-qualified leads using Facebook ads.
In order to get these leads we will be using Facebook Lead Ads so, naturally, a good starting point is to understand what those are! Facebook Lead Ads are an ad objective that let your potential customers sign up for what you’re offering without leaving Facebook. So, instead of clicking and landing on a sales page or your website when they click on your ad, a pop-up form prefilled with questions...