Small business owners are responsible for a plethora of tasks. So, it’s no surprise that monitoring the amount of content their brand produces doesn’t typically make it to the top of the priority list.
Unfortunately, disseminating quality content into the digital atmosphere is as important to your business’ survival as pollinating bees are to the yield of many crops.
In both situations, lackluster reach translates to diminishing returns on investment.
A majority of people, 70% to be exact, prefer obtaining valuable information from a brand through articles rather than advertisements.
Plus, 68% of your potential clients reflect positively on your brand after reading, viewing, or listening to content it created.
To ensure you reach as many qualified leads as possible with a direct and consistent message, you must evaluate your brand from the inside, out.