How to Learn More About Your Target Audiences
3 free tools for determining your ideal prospects
From your Facebook ads and landing pages to your emails and sales pitches, the words you combine to communicate with target audiences matters more than you may realize. Oftentimes, small business owners revert to what they know best - their services and products. Unfortunately, features aren’t as attractive to cold - or even warm leads - as stories that relate to your potential customers.
Researchers have proven that text demonstrating knowledge of unique struggles is more engaging than feature-driven information. In fact, Copywriter Today found that traffic to your website automatically increases by 7.8X when you use compelling copy.
Let’s say you want to start a marketing campaign with the objective of selling a package for group travel to travel managers in your area. Before you open up a Microsoft Word or Google document, define the exact person you need to target. Buyer personas exist to keep all of your data on a...