The Marketing Tool in Your Pocket: Photography 101

The phone in your pocket can be one of the best marketing tools you have. Capturing the right moment will say more than any well-written copy or sales pitch. Phones today have cameras that compare with the best professional cameras; only if you know how to use it.

Lesson #1: The Rule of Thirds

One way to tell an amateur from a professional is the way they frame their shots. Framing a shot is all about using little tricks for the placement of objects or people to add visual interest to a photo. The biggest trick in the book is using the rule of thirds. Imagine your screen being split into thirds horizontally and vertically. When you align visual elements on those intersections it creates the most visually appealing image. The best part is that you don’t have to imagine. Most phones have guides you can turn on in the settings to give you help while framing your shots.

Lesson #2: Pick Your Focus

The camera does a good job most of the time picking the right thing to focus on....

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