Over the past couple of years, the use of video on social platforms has exploded and Facebook has led the way with this trend. The social media titan has announced they will invest over a billion dollars in their video services over the next year and have even launched their own original programming. The trend of video is only getting started as Cisco predicts that by 2020 over 75% of the World’s mobile data will be video. When the statistics are this strong and Facebook takes action like this, so do we. Now is this time to improve your strategy and make sure you are building the best Facebook video campaigns possible.
1. Grab the User’s Attention in the First 5 seconds
Video ads in the Facebook news feed are watched on average for 5.7 seconds. This means you have those first 5 seconds to make your impression in order for them to continue watching.
2. Use Video Even in Link and Carousel Ads