What is A/B Testing and How Do I Do it Well?


A/B testing, also known as split testing, is a tactic by which you find the best combination of ad headlines, main text, images, and call-to-actions for your target market.

A/B testing is usually done over a period of weeks where one portion of the ad is changed at a time and tested against a control in order to find the best results. Every time one ad outperforms the other, one ad is shut off and iterations are made. The key here is to only change ONE THING at a time in order to know why an ad would outperform the other.

Perhaps an example will clarify:

In this example I will show how I would use A/B testing to optimize a fictitious ad for {LAB}


Headline: The best resource for limo marketing!

Main Text: Are you struggling to market your limousine business? As a {LAB} member, you will get access to the best marketing and sales resources in the world. With access to Bill Faeth, a former limo operator himself, and the Limo University team you are no longer alone running your...

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