How to Use Facebook as Part of a Local Marketing Strategy


You may think I’m going to talk about Facebook advertising. But, I’m not. I divert to Daniel on all things Facebook advertising.

Today, I’m going to give you a few ideas to build a community around your brand that don’t involve spending money on digital advertising.

Now, why should you even want to expend effort towards building a local marketing strategy through Facebook? Simple.

It not only generates awareness for your brand, but it also increases your opportunities for generating revenue.

1. Share Reviews Organically

Most of you receive reviews on platforms ranging from Google and Yelp to Facebook and other niche sites. Don’t let those reviews sit idle! Take a screenshot of them, post to your Facebook page, and tag the reviewer - if possible. Tagging expands the reach of your post - introducing your brand to a wider audience.

Here’s a testimonial - similar to a review - that Limo University received recently from one of our members.

We could repurpose this testimonial on the Limo University page to continue building brand awareness with those positive vibes from actual members.

2. Create an Event Around Your Services

If you are active on Facebook like I am, you see it all of the time. So and so is interested in “X” event. So and so is going to “X” event. When I see an event that one of my friends is interested in or going to that I am also interested in, then I also proclaim my interest on Facebook.

Imagine the types of events you could be creating around your services to incite interest from your page followers, their friends, and their friends’ friends.

For example, let’s say you want to promote your prom services. Select a day or a weekend and call it something like “Prom Preview: Vehicle Selection Viewing.” Create an event for it and share it through your Facebook page. Invite your Facebook page followers.

How to Create an Event

NOTE: You can choose to “Boost” your event - which will require monetary investment.

3. Play on Your Local Identity with Content

You should be following your local news networks, as well as any relevant organizations so that you can share their content on your page. Rooting your company into the daily conversations occurring in your locale increases your relevancy to potential clients in your area.

Do a little bit of research into specific historical details about your home base. Keep up-to-date on local happenings (you could even discover opportunities previously unknown to promote your services!).

BONUS: Tag the accounts of local establishments and events to reach their audiences!

Sharing and creating content - from blog articles and photos to videos and infographics - that align your company with your immediate service area allows you to use your Facebook page in more creative (and less salesy) ways.